Midas is loaded with 3 years of LB Meta data (3,187 ads, $3.58M spend, 271K conversions), 10 PMF customer segments, Brand Brain rules, and media buying best practices. He's genuinely useful as an analyst and advisor right now. You don't need to let him run anything to get value. Think of it like onboarding a new media buyer -- you quiz them, test their judgment, and build trust before handing over the account.
Midas already pulls Meta + Shopify data every morning at 7 AM and generates a daily performance report. He pings you on Telegram with the link. Start using him as your morning briefing -- ask follow-up questions about anything you see in the report.
Ask Midas the same questions you'd ask a media buyer in a weekly meeting. He has all the historical data, creative performance rules, talent ROAS, and customer segment knowledge to give informed strategic recommendations.
Have Midas design full campaign plans on paper -- audience targeting, budget allocation, creative briefs, naming conventions. He writes the plan, your team builds it manually in Ads Manager. No account access needed.
When you've built enough trust, create a separate test campaign with a small daily budget ($50-100/day). Midas makes recommendations, you review and approve, then execute. Build confidence over time before giving him any real budget.
3,187 ads analyzed. 3 years of data. $3.58M spend. Top performers, worst performers, talent ROAS, creative type breakdowns.
Full PMF analysis. Beard Guy, First-Timer, Patchy, Partner, Men of Color, Yeard, Skeptic, Brotherhood, Beard Dad, Blue Collar. Pain points, desires, best hooks.
6 core rules. Emotional architecture. 3-Step System. Origin story. Proof points. What makes LB copy work.
Data-proven rules. Static closes, video opens. VIP pre-launch = 17.57x. Lead with reviews. Identity sells. Kill ruthlessly.
Campaign structure (CBO + ABO). Scaling rules (20-30% every 48-72hrs). Bidding strategy (Cost Cap at $29). ROAS recovery playbook.
Historical launch performance. Deadwood $569K, SKAL $371K, Maui $345K. Teaser-to-last-chance sequence. VIP window timing.
Spencer 1.74x (overexposed), Nathan 4.67x, Dusty 4.27x, Trey 5.85x. Data-backed casting recommendations.
Knows which email days inflate Meta ROAS (sales sends only, not routine). Won't over-react to normal email days.
Midas has two-way voice. Send him a voice note on Telegram and he'll respond with a voice note back + text so you can read it too. Fastest way to use him is to voice-message questions while you're looking at Ads Manager. He sounds like a real team member you can talk to.