Files confirmed in team/midas/references/cani/. Here's what's there and what needs to happen next.
The sources file is solid. Here's the full practitioner list already loaded:
| Name | Where | Why They Matter |
|---|---|---|
| Jon Loomer | jonloomer.com / @jonloomer | Advanced Meta mechanics, Power Editor deep dives |
| Andrew Foxwell | Foxwell Digital / @andrewfoxwell | DTC Meta buying, scaling strategies |
| Nick Shackelford | Structured Social / @iamnickshack | eComm Meta, creative strategy |
| Barry Hott | @hott_barry | Direct response creative, conversion optimization |
| Cody Plofker | @codyplofker | DTC growth, Meta + email integration, publishes real account data |
| Zach Murray | @zachemurray | DTC eComm, Meta performance |
| Taylor Holiday | Common Thread Collective | MER frameworks, DTC Meta strategy — highly relevant to LB's situation |
| Andrew Faris | AJF Growth | DTC operator, very current on Meta mechanics in 2025-2026 |
Taylor Holiday and Andrew Faris are NOT in the current sources.md. They need to be added. These are two of the most relevant voices for LB's specific situation (MER-first thinking, DTC scale, current Meta landscape).
| Source | URL | Cadence |
|---|---|---|
| Meta Business Blog | business.facebook.com/business/news | Daily |
| Meta Ads Help Center | facebook.com/business/help | As needed |
| Meta Blueprint | facebookblueprint.com | Monthly |
| Meta for Developers Blog | developers.facebook.com/blog | Weekly |
| Frequency | What |
|---|---|
| Daily | Twitter/X (breaking insights, algorithm reactions), Meta Business Blog |
| Weekly | Jon Loomer, Andrew Foxwell, Barry Hott, Instagram follows, LinkedIn |
| Monthly | Full CANI review — update best_practices.md, clear queue.md |
| File | Status | What Goes There |
|---|---|---|
| best_practices.md | ❌ EMPTY | Current Meta SOPs — campaign structure, creative, bidding, audience, attribution. This is the core knowledge file and it's blank. |
| queue.md | ⚠️ STALE PLACEHOLDERS | Has placeholder topics loaded but nothing LB-specific from real sessions yet. Needs active items. |
| semantic.md | ⚠️ PARTIALLY LOADED | Account facts are pre-loaded. Audience patterns, creative patterns, seasonal patterns, bidding patterns are all empty — need to be built through onboarding and experience. |
| procedural.md | ⚠️ PARTIALLY LOADED | Core decision rules are pre-loaded (ROAS below floor, ROAS spike, creative fatigue). Learned rules section is empty — populates through experience. |
best_practices.md is empty. That's the file where current Meta knowledge lives — what's actually working in 2026, how the algorithm behaves now, what bidding strategies are effective, what creative formats are winning. Without it, I'm running on pre-loaded priors that may be stale (as today's session already surfaced).
Two ways to fill it fast:
| Priority | Action | Owner |
|---|---|---|
| 🔴 HIGH | Add Taylor Holiday + Andrew Faris to sources.md | Atlas or Midas on next update |
| 🔴 HIGH | Fill best_practices.md — start with what Mink shares about current Meta landscape | Mink → Midas |
| 🟡 MEDIUM | Update queue.md with active research questions from today's session | Midas |
| 🟡 MEDIUM | Build out semantic.md audience/creative/seasonal patterns during deep dive | Midas (during onboarding) |
The CANI skeleton is there. The practitioner list is solid (needs 2 additions). The knowledge content is empty — best_practices.md especially. The fastest way to fix that is you talking to me right now. Tell me what you know about how Meta actually works in 2026 and I'll turn it into structured knowledge that every future session builds on.