📊 Daily Meta Report
Live Bearded · Account: act_640460322761028 · Reporting on: March 17, 2026 · Generated: March 18, 2026
Account Summary
Total Spend
$5,964
Yesterday
Revenue (Meta)
$4,909
Meta-reported
Blended ROAS
0.82x
Floor: 1.82x · Target: 2.0x
Net P&L (Meta)
-$1,055
Based on reported rev
| Metric |
Yesterday |
vs. Target |
| Impressions | 402,018 | — |
| Clicks | 7,126 | — |
| CTR | 1.77% | ✓ Above 1.5% target |
| CPM | $14.84 | ✓ Below $25 threshold |
| CPC | $0.84 | ✓ Below $1.50 target |
| Reach | 228,982 | — |
| Frequency | 1.76 | ✓ Below 3.0 threshold |
| Purchases | 66 | — |
Context Layer
⚠️ Email send status unknown. If Klaviyo sent yesterday, Meta ROAS may be inflated 20-40%. Confirm before drawing conclusions.
⚠️ [CONTROL] 2026-03-17 is 1 day old. Learning phase — too early to judge performance on this campaign.
🔴 No known promo, sale, or seasonal event. This ROAS is not artificially elevated. The bleed is real.
Campaign Performance
| Campaign |
Spend |
Purchases |
Revenue |
1-Day ROAS |
7-Day ROAS |
Trend |
Status |
| [CONTROL] 2026-01-10 |
$2,623.70 |
30 |
$2,185.25 |
0.83x |
1.08x |
⬇️ Down |
INVESTIGATE |
| [TEST] 2026-03-08 |
$669.36 |
7 |
$522.51 |
0.78x |
1.69x |
⬇️ 1 bad day |
HOLD |
| [CONTROL] 2026-03-17 |
$2,670.93 |
29 |
$2,200.97 |
0.82x |
0.82x |
🆕 Day 1 |
TOO EARLY |
7-Day totals: [CONTROL] 2026-01-10 — $38,971 spend / 577 purchases / $42,053 rev / 1.08x ROAS | [TEST] 2026-03-08 — $11,789 spend / 250 purchases / $19,903 rev / 1.69x ROAS
🟢 Top 5 Ads Yesterday (by ROAS)
| # |
Ad Name |
Campaign |
Spend |
Revenue |
ROAS |
Purchases |
CTR |
| 1 |
R2-S1A · IrresistibleOffer · OfferCallout |
[CONTROL] 2026-01-10 |
$158 |
$588 |
3.71x |
6 |
0.47% ⚠️ |
| 2 |
R1-7D |
[CONTROL] 2026-01-10 |
$35 |
$119 |
3.36x |
2 |
2.73% |
| 3 |
Live Bearded Angle 47 - v1 |
[CONTROL] 2026-03-17 |
$63 |
$136 |
2.15x |
2 |
1.01% |
| 4 |
Live Bearded Angle 44 Version 1 - v3 |
[CONTROL] 2026-03-17 |
$64 |
$136 |
2.11x |
1 |
0.89% |
| 5 |
Brotherhood img 3 · CommunityBrotherhood · TeamPhoto |
[CONTROL] 2026-03-17 |
$162 |
$329 |
2.03x |
5 |
1.07% |
⚠️ Note: R2-S1A OfferCallout has a 0.47% CTR — below the 0.8% threshold. High ROAS on low spend. Watch for scale sustainability before increasing budget.
🔴 Bottom 5 Ads Yesterday (by ROAS)
| # |
Ad Name |
Campaign |
Spend |
Revenue |
ROAS |
Purchases |
CTR |
Action |
| 1 |
Live Bearded Angle 49 - v3 |
[CONTROL] 2026-03-17 |
$250 |
$0 |
0.00x |
0 |
1.93% |
PAUSE |
| 2 |
Live Bearded Angle 50 - v3 |
[CONTROL] 2026-03-17 |
$7 |
$0 |
0.00x |
0 |
1.37% |
WATCH |
| 3 |
Live Bearded Angle 43 - v2 · SocialProof |
[CONTROL] 2026-03-17 |
$21 |
$0 |
0.00x |
0 |
2.06% |
WATCH |
| 4 |
Live Bearded Angle 41 - v3 · ObjectionBuster |
[CONTROL] 2026-03-17 |
$36 |
$0 |
0.00x |
0 |
1.10% |
WATCH |
| 5 |
R2-S1A · OfferCallout - Copy |
[CONTROL] 2026-01-10 |
$51 |
$0 |
0.00x |
0 |
0.33% |
PAUSE |
⚠️ Angles 50-v3, 43-v2, 41-v3 are in a new campaign (day 1). Too early to kill — but Angle 49-v3 at $250 with zero return is the priority pause candidate.
📈 Top 5 Ads — 7-Day (by ROAS)
| # |
Ad Name |
Campaign |
7-Day Spend |
7-Day Revenue |
7-Day ROAS |
| 1 |
Live Bearded Angle 50 - v2 |
[TEST] 2026-03-08 |
$119 |
$492 |
4.14x |
| 2 |
Live Bearded Angle 43 - v3 · SocialProof · SocialStitch |
[TEST] 2026-03-08 |
$247 |
$984 |
3.98x |
| 3 |
Live Bearded Angle 50 - v3 |
[TEST] 2026-03-08 |
$121 |
$429 |
3.56x |
| 4 |
R1-8B |
[TEST] 2026-03-08 |
$248 |
$864 |
3.48x |
| 5 |
Live Bearded Angle 49 - v1 |
[TEST] 2026-03-08 |
$119 |
$411 |
3.47x |
All 7-day top performers are from [TEST] 2026-03-08 — this campaign has significantly better creative performance than [CONTROL] 2026-01-10 over the same window.
Action Items
1
🔴 PAUSE: Angle 49 - v3
$250 spent yesterday, $0 revenue. Biggest single bleeder. CTR is acceptable (1.93%) but zero conversion. Recommend immediate pause pending Mink approval.
2
🔴 PAUSE: R2-S1A OfferCallout - Copy
$51 spent, $0 revenue, 0.33% CTR — dead creative. The original (non-copy) version is performing at 3.71x. The copy is dragging down the account.
3
🟡 INVESTIGATE: [CONTROL] 2026-01-10
$2,623 spend at 1.08x over 7 days — largest campaign, below breakeven. This campaign is the biggest lever. Needs a full creative audit. Several ads inside it show 0.00x ROAS while a few are carrying 3x+.
4
🟢 WATCH: [TEST] 2026-03-08 — 7-day trend is strong
1-day ROAS 0.78x is concerning but 7-day is 1.69x. The top 5 seven-day performers are all from this campaign. Don't touch it — monitor tomorrow's numbers before acting.
5
🟡 CONFIRM: Klaviyo email send status yesterday
Unknown whether email went out. If it did, Meta ROAS is artificially inflated by 20-40% and the real numbers are worse. Need to confirm before any scaling decisions.