Daily Meta Report -- Live Bearded

Meta Ads Report • March 17, 2026

March 17, 2026 -- Daily Performance Report

Account: act_640460322761028 | Pulled: March 18, 2026 | Reporting on: Yesterday

Shopify Revenue

$16,934

Shopify

Total Spend

$5,966

FB Revenue

$4,909

Meta-attributed

Contribution Margin

$3,348

FB Purchases

Meta-attributed

CPA

$90.39

Target: <$30

New Customers

Shopify

NCPA

$71.88

Target: <$60

ROAS

0.82x

Floor: 1.82x | Target: 2.0x

FB MER

35.23%

Target: <25%

CTR

1.77%

Target: >1.5%

Frequency

1.47

Target: <1.5

7-Day Performance

Shopify Revenue

$170,410

Shopify

Total Spend

$53,434

FB Revenue

$64,159

Meta-attributed

Contribution Margin

$40,292

FB Purchases

856

Meta-attributed

CPA

$62.42

Target: <$30

New Customers

716

Shopify

NCPA

$74.63

Target: <$60

ROAS

1.20x

Floor: 1.82x | Target: 2.0x

FB MER

31.36%

Target: <25%

CTR

1.39%

Target: >1.5%

Frequency

2.51

Target: <1.5

BELOW BREAKEVEN. Blended ROAS of 0.82x is 55% below the 1.82x floor. Action required.

Action Items

#	Action	Why	Priority
1	Pause Live Bearded Angle 49 - v3	$250 spent, $0 revenue.	URGENT
2	Pause Live Bearded Angle 49 - v3	$138 spent, $0 revenue.	URGENT
3	Pause Live Bearded Ad_1v\|s-internal\|a-ProblemSolution\|i-FeatureBen	$111 spent, $0 revenue.	URGENT
4	Review Complete kit warehouse walkthrough\|s-internal\|a-Education\|v-	$1116 spent at 0.39x ROAS. Burning cash.	URGENT
5	Review H3C - AD LoFi POV order pack\|s-internal\|a-IrresistibleOffer\|	$668 spent at 0.48x ROAS. Burning cash.	URGENT
6	Review account-level spend allocation	Account ROAS 0.82x is below 1.82x floor.	TODAY

Campaign Performance

Campaign	Spend	Revenue	ROAS (1-day)	ROAS (7-day)	Purchases	CTR	Status
[CONTROL] - 2026-03-17	$2,671.93	$2,200.97	0.82x	0.82x	29	1.52%	BELOW FLOOR
[CONTROL] 2026-01-10	$2,623.93	$2,185.25	0.83x	1.08x	30	2.18%	BELOW FLOOR
[TEST] 2026-03-08	$669.85	$522.51	0.78x	1.69x	7	1.52%	BELOW FLOOR

Top 5 Spenders

Ad Name	Campaign	Spend	Revenue	ROAS	Purchases	CTR	Signal
Complete kit warehouse walkthrough\|s-internal\|a-Education\|v-WarehouseWalkthrough\|h-CallOut	[CONTROL] 2026-01-10	$1,116	$433	0.39x	7	3.08%	KILL -- Burning cash	View
H3C - AD LoFi POV order pack\|s-internal\|a-IrresistibleOffer\|v-pov\|h-QuestionOrCuriousity - Copy	[CONTROL] - 2026-03-17	$668	$322	0.48x	5	1.21%	KILL -- Burning cash	View
H3C - AD LoFi POV order pack\|s-internal\|a-IrresistibleOffer\|v-pov\|h-QuestionOrCuriousity	[CONTROL] 2026-01-10	$600	$498	0.83x	7	1.21%	BELOW FLOOR	View
Meet the beard care kit 2\|s-internal\|a-SocialProof\|i-StatisticsCallout - Copy	[CONTROL] - 2026-03-17	$347	$582	1.68x	7	0.52%	BELOW FLOOR	View
brotherhood img 3 - industry-insight copy\|s-internal\|a-CommunityBrotherhood\|i-TeamPhoto	[CONTROL] 2026-01-10	$300	$93	0.31x	1	1.41%	KILL -- Burning cash	View

Top 5 Performers

Ad Name	Campaign	Spend	Revenue	ROAS	Purchases	CTR	Signal
R2-S1A\|s-mediaengineered\|a-IrresistibleOffer\|i-OfferCallout	[CONTROL] 2026-01-10	$158	$588	3.71x	6	0.47%	WINNER	View
R1-7D	[CONTROL] 2026-01-10	$35	$119	3.36x	2	2.73%	WINNER	View
Live Bearded Angle 47 - v1	[CONTROL] - 2026-03-17	$63	$136	2.14x	2	1.01%	ABOVE TARGET	View
Live Bearded Angle 44 Version 1 - v3	[CONTROL] - 2026-03-17	$64	$136	2.11x	1	0.89%	ABOVE TARGET	View
brotherhood img 3 - industry-insight copy\|s-internal\|a-CommunityBrotherhood\|i-TeamPhoto - Copy	[CONTROL] - 2026-03-17	$162	$329	2.03x	5	1.07%	ABOVE TARGET	View

Bottom 5 Performers

Ad Name	Campaign	Spend	Revenue	ROAS	CTR	Signal
Live Bearded Angle 47 - v1	[TEST] 2026-03-08	$94	$0	0.00x	0.73%	KILL	View
Live Bearded Angle 43 - v2\|s-carryon\|a-SocialProof\|v-FlexUseUGC\|h-SocialStitch	[TEST] 2026-03-08	$99	$0	0.00x	1.36%	KILL	View
R1-8C	[TEST] 2026-03-08	$93	$0	0.00x	1.15%	KILL	View
Live Bearded Ad_1v\|s-internal\|a-ProblemSolution\|i-FeatureBenefitsCallOut	[CONTROL] 2026-01-10	$111	$0	0.00x	0.53%	KILL -- Burning cash	View
Live Bearded Angle 47 - v1	[CONTROL] 2026-01-10	$25	$0	0.00x	0.88%	KILL	View

7-Day View: Top 5 Performers

Ad Name	Campaign	7D Spend	7D Revenue	7D ROAS	Signal
Live Bearded Angle 50 - v2	[TEST] 2026-03-08	$119	$492	4.14x	WINNER	View
Live Bearded Angle 43 - v3\|s-carryon\|a-SocialProof\|v-FlexUseUGC\|h-SocialStitch	[TEST] 2026-03-08	$247	$984	3.98x	WINNER	View
Live Bearded Angle 50 - v3	[TEST] 2026-03-08	$121	$429	3.56x	WINNER	View
R1-8B	[TEST] 2026-03-08	$248	$864	3.48x	WINNER	View
Live Bearded Angle 49 - v1	[TEST] 2026-03-08	$119	$411	3.47x	WINNER	View

Note: All ROAS figures are Meta-attributed (7-day click / 1-day view). Cross-reference Shopify for true MER. Email send days inflate Meta ROAS 20-40%.